Ford Explorer "Crazy Kevin" 360º National Campaign
Ford Explorer "Crazy Kevin" :60 TV
Atlanta ADDY
Silver Award Winner
What happens when you pair a crazy comedian with a hot SUV, loaded with crazy new features? You get a campaign that increased the Explorer's market share from less than one percent to over 13.5%. Now THAT'S crazy!
FordUrban.com Interactive Website Part 1
To introduce everyone to all the amazing new features of the redesigned Explorer, we created an interactive website and again leveraged the talents of Kevin Hart to educate and entertain our target. Using the Explorer’s Terrain Management knob to navigate the site, Kevin takes viewers on a hilarious and informative 360 degree tour of this crazy new SUV.
FordUrban.com Interactive Website Part 2
More hilarious shenanigans from the Explorer interactive website featuring Kevin Hart.
"Crazy Kevin" Interruptive Banner
Boo!
Explorer "Crazy Kevin" National Radio
Explorer "Steve Harvey" National Radio
National Magazine Print "Room For Seven"
With room for seven, the all-new EXPLORER seats any combination
of weird uncles, country cousins, annoying aunts, pain-in-the-neck nieces, freeloading friends or off-the-chain-in-laws. Lucky you.
Introducing the all-new 2011 EXPLORER
A head-turning new look, best-in-class fuel efficiency, industry-first inflatable second-row safety belts and 100% fun. You'd have to be crazy not to love it.
Experience the Explorer & Kevin at ford.urban.com
Ford. Drive one.
National Magazine Print "Terrain Management"
With Terrain Management the all-new EXPLORER can get you through snow, mud and sand. Surviving a road trip with your
crazy family -- that's still on you.
Introducing the all-new 2011 EXPLORER
Why did we include available Terrain Management on the all-new Explorer? Because the last thing you want is to be stuck in the snow, mud or sand with those people you call "loved ones." You're welcome.
Experience the Explorer & Kevin at ford.urban.com
Ford. Drive one.
National Magazine Print "25 MPG"
The all-new Explorer gets a best-in-class 25 mpg on the highway. That means you buy gas less often, which means you save money, which means you can go a lot further, which means don't even think about missing this year's Family Reunion.
Introducing the all-new 2011 EXPLORER
At an EPA estimated 25 mpg, the 2011 Explorer delivers the best highway fuel economy of any V6 in its class. Which means fewer fill-ups. And there's nothing crazy about that.
Experience the Explorer & Kevin at ford.urban.com
Ford. Drive one.