Michelin - EV Virtual Road Trip Activation + Social
How do you remind people that Michelin tires and
the folks who make the Michelin Guide are one in the same?
Easy –– take them on a virtual road trip!
The World's First EV Road Trip-Inspired Fine Dining Experience
Our target consumer loves quality, innovation and getting out there in their Electric Vehicles. So we created an immersive event that demonstrates Michelin's passion for high-standards and the kinds of unique experiences the right EV tires can unlock.
Partnering with Green Clover Michelin restaurant Pomet and Chef Joyce Lui, together we created the world’s first EV-only, virtual road trip, fine dining experience. A four-course virtual journey across the country inspired by the EV road trip of the future, with a focus on premium technology, sustainability and innovation.
EV Virtual Road Trip Case Study
"Sizzle Video"
Each leg of our virtual journey featured a different vehicle that was paired with the ideal Michelin EV Ready tires for the trip. The pairing was then served up with a unique, original meal course that embodied that particular city.
"Baltimore + Porsche Taycan Tire Pairing"
"Kansas City + Ford F-150 Lightning Tire Pairing"
"Toronto + Genisis GV60 Tire Pairing"
"San Francisco + Lucid Air Tire Pairing"
More Work for this Project...
