Michelin - EV Virtual Road Trip Activation + Social
How do you remind people that Michelin tires and
the folks who make the Michelin Guide are one in the same?
Easy –– take them on a virtual road trip!
​
The World's First EV Road Trip-Inspired Fine Dining Experience
Our target consumer loves quality, innovation and getting out there in their Electric Vehicles. So we created an immersive event that demonstrates Michelin's passion for high-standards and the kinds of unique experiences the right EV tires can unlock.
​
Partnering with Green Clover Michelin restaurant Pomet and Chef Joyce Lui, together we created the world’s first EV-only, virtual road trip, fine dining experience. A four-course virtual journey across the country inspired by the EV road trip of the future, with a focus on premium technology, sustainability and innovation.
​
EV Virtual Road Trip Case Study
"Sizzle Video"
​Each leg of our virtual journey featured a different vehicle that was paired with the ideal Michelin EV Ready tires for the trip. The pairing was then served up with a unique, original meal course that embodied that particular city.
​​
"Baltimore + Porsche Taycan Tire Pairing"
"Kansas City + Ford F-150 Lightning Tire Pairing"
"Toronto + Genisis GV60 Tire Pairing"
"San Francisco + Lucid Air Tire Pairing"
More Work for this Project...
